"Think about it. Modern branded wines are the vinous equivalent of battery chickens. We shouldn't really be drinking them, as long as alternatives exist that have more integrity to them. And they still do. It's worth inconveniencing ourselves and spending a little more to find honest, authentic wines."
-Dr Jamie Goode
“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race”-Calvin Coolidge- US President
This course aims to equip students for a wide range of middle- to senior management level marketing careers in the international wine and spirits industry. Please Note: It is also aimed at those who wish to set up their own wine-related business.
This is an advanced course and requires students to apply themselves in a serious manner.